About Raw Milk
Most founder stories get told backward. Someone wins, then narrates the climb as if they'd known the ending the whole time. This one runs forward, in real time, before anyone knows how it turns out.
I left a VP of Sales at an $8.5B company. Great title, more money than I could dream of making just a few years ago. It was the kind of job you’re not supposed to walk away from. I walked. Now I’m building Milkcrate.
Milkcrate is an all-in-one platform for expert-led businesses, including coaches, speakers, consultants, and course creators with real expertise who are held back by a tangle of disconnected tools. An AI COO runs the operations so they can focus on their gifts. That’s the company. This blog is everything that happens on the way to building it.
Raw Milk is the daily record.
What I tried, what worked, what broke, what I still haven’t figured out. No polish, no highlight reel, no pretending the hard parts didn’t happen. A new post every weekday, written the day it happened.
If you’re building something of your own, or just circling the idea, you’ll recognize a lot of this.
Pour a glass.
— foley
